8:04 p.m. - 2008-01-18
4:30 a.m. - 2008-01-02
It turns out that Don Crowther has been avoiding the spotlight for a long time. He never set out to be some "big-name guru". He's always kept a low profile and focused on three things: his research, his own sites, and his clients' sites.
But after 6+ months of Social Media research, well it was obvious we couldn't keep this stuff to ourselves. It was simply too big... too important.
So I made Don a "Mafia Deal"... a deal he just couldn't refuse. I'm not going to give any details here... but let's just say it was a sweet deal. And next thing you know, we were brainstorming on a coaching program for all this stuff - we're calling it the SMARTS Coaching Program...
SMARTS stands for Social MARketing Traffic System.